Three dental practices, three markets, the same 14-day audit of their own call recordings. In the UK it cost £13,000 a month. In the US, $16,500. In the EU, €15,000 — scored against the same seven-stage framework, every time.
Each figure comes from the same process: 14 days of one practice's own inbound call recordings, scored call by call against a fixed 7-stage framework, at the practice's own average case value. Two independent methods were run in each market — a direct review and a volume model — and the lower of the two is the one published.
Local currency, not converted — £157,000 / $198,000 / €180,000 a year.
Full write-ups, with the calculation shown both ways: the UK practice, the US practice, the EU practice.
In each market, 25 further practices were scored on the same rubric. The pattern repeats almost exactly: greeting averages 3.4 out of 5, every stage after it averages 1.7.
The 7 stages, with every anchor written out, are published at /rubric/.
The same pattern showed up a third way: seven London dental practices, mystery-shopped on one afternoon with an identical single-implant enquiry. Greeting averaged 3.1. Five of the seven ended the call without taking a name, number or email at all. The seven calls, with extracts.
A free audit: 14 days of a practice's own inbound call recordings, scored against the same framework, returned as a written breakdown of the calls that were lost and what each was worth. No cost, no obligation.
Run this on one of my practices →About £13,000 a month for one UK practice, scored from 14 days of its own call recordings. The same method applied in the US and EU returned $16,500 a month and €15,000 a month respectively.
Two independent methods: a direct review of the practice's own inbound call recordings scored against a fixed 7-stage framework, and a volume model using call counts and average case value. The lower of the two figures is the one published.
Greeting and identification, taking control of the call, understanding the patient, presenting the practice, price and objections, pre-close, and next step and contact capture — each scored 0 to 5 against a written anchor. Full rubric at /rubric/.
No. The same pattern, a strong greeting followed by a weak or absent close, showed up independently in the UK, US and EU samples, and again in a mystery-shop study of seven London practices.
Start with a free audit: 14 days of a practice's own inbound call recordings, scored against the same framework, returned as a written breakdown of the calls that were lost and what each was worth.